Privacy Policy

Last updated: January 1, 2024

Information We Collect

We collect information about you in several ways when you use our services. This includes information you provide directly to us, information we collect automatically through your use of our website, and information we may receive from third parties. The types of information we collect include:

Personal Information You Provide

• Contact Information: Name, email address, phone number, mailing address
• Booking Information: Travel preferences, tour selections, accommodation requirements, dietary restrictions, emergency contact details
• Payment Information: Credit card details, billing address (processed securely through encrypted payment systems)
• Identity Verification: Passport information, age verification, health and fitness declarations as required for specific tours
• Communication Records: Correspondence with our customer service team, feedback, reviews, and survey responses

Information We Collect Automatically

• Website Usage Data: Pages visited, time spent on pages, click-through rates, search queries within our site
• Technical Information: IP address, browser type, device information, operating system, referring website
• Location Data: General geographic location based on IP address (with your consent for more precise location services)
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies to enhance user experience

How We Use Your Information

We use the information we collect for various legitimate business purposes that are necessary to provide our services and improve your experience with Northern Trails Canada:

Service Delivery

• Processing and managing your tour bookings and reservations
• Providing customer support and responding to your inquiries
• Coordinating travel arrangements, accommodations, and special requirements
• Communicating important information about your tours, including itinerary changes or weather-related updates
• Ensuring safety and emergency preparedness during wilderness activities

Business Operations

• Processing payments and managing financial transactions securely
• Maintaining accurate records for accounting and regulatory compliance
• Analyzing website usage patterns to improve user experience and site functionality
• Developing and enhancing our tour offerings based on customer preferences and feedback
• Conducting market research and analyzing tourism trends to better serve our customers

Marketing and Communication

• Sending promotional emails about new tours, special offers, and Canadian tourism opportunities (with your consent)
• Personalizing content and recommendations based on your interests and previous bookings
• Following up after tours to gather feedback and reviews
• Creating aggregated, anonymized data for marketing research and industry reporting

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

Service Providers and Partners

We may share your information with trusted third-party service providers who assist us in delivering our tours and managing our business operations. These partners include:

• Accommodation providers (hotels, lodges, camping facilities) for reservation management
• Transportation companies (airlines, charter services, local transportation providers)
• Activity providers and local guides who conduct specialized tour components
• Payment processors for secure transaction handling
• Technology service providers for website hosting, customer relationship management, and communication services
• Insurance companies for travel insurance purposes and emergency response coordination

Legal Requirements

We may disclose your personal information when required by law or when we believe disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect the safety and security of our customers, staff, or the public
• Respond to emergency situations in remote wilderness areas
• Investigate suspected fraud or other illegal activities
• Enforce our terms of service and protect our legal rights

Data Security and Protection

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• Encryption: All sensitive data is encrypted both in transit and at rest using industry-standard protocols
• Access Controls: Strict access controls ensure only authorized personnel can access personal information on a need-to-know basis
• Secure Infrastructure: Our systems are hosted on secure servers with regular security updates and monitoring
• Staff Training: All employees receive regular training on data protection and privacy best practices
• Regular Audits: We conduct regular security assessments and audits to identify and address potential vulnerabilities
• Incident Response: We maintain procedures for detecting, responding to, and reporting security incidents

Your Rights and Choices

You have several rights regarding your personal information, and we are committed to helping you exercise these rights:

Access and Correction

• You may request access to the personal information we hold about you
• You can request corrections to any inaccurate or incomplete information
• You may update your contact preferences and marketing communications settings

Data Portability and Deletion

• You may request a copy of your personal data in a portable format
• You can request deletion of your personal information, subject to legal retention requirements
• We will retain your information only as long as necessary to provide services and comply with legal obligations

Marketing Communications

• You may opt out of promotional emails at any time by clicking the unsubscribe link
• You can adjust your communication preferences through your account settings
• We will always respect your communication preferences and consent choices

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalized content. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or are deleted). You can manage cookie preferences through your browser settings, though disabling cookies may affect some website functionality.

Third-Party Links and Services

Our website may contain links to third-party websites and services that are not operated by Northern Trails Canada. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit through links from our website.

International Data Transfers

As a Canadian tourism company operating internationally, we may transfer your personal information to countries outside Canada for tour-related services. We ensure that any international transfers comply with applicable privacy laws and include appropriate safeguards to protect your information.

Children's Privacy

Our services are designed for adults planning Canadian wilderness adventures. We do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can address the situation appropriately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to addressing your privacy concerns promptly and will respond to all inquiries within 30 days. Thank you for trusting Northern Trails Canada with your Canadian wilderness adventure and your personal information.